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SVOD to rise by 85% in China

According to a new research, China will account for 85% of Subscription Video on Demand (SVOD) customers and 78% of online video sector revenues in the Asia Pacific region by 2022. According to some research studies from Media Partners Asia (MPA), the factors that drive the growth of SVOD in China include large-scale investment in …

US households with Subscription Video on Demand service on the rise

According to a research from Leichtman Research Group, Inc (LRG), 64% of all US households have a subcription video on demand (SVOD) service from one of the three big players namely Netflix, Amazon Prime and / or Hulu. 51% of these households have more than one of these services. There has been a rise in …

Hulu subs likely to end their linear TV service

Cord-cutting is increasing for customers of OTT service Hulu , with the biggest Q1 drop in pay TV subscribers as reported by researcher M Science, according to whom, Hulu subscribers are more likely to discontinue their cable, satellite or telco TV service. Pay TV subscribers decreased by 7,62,000 in Q1 which is the largest first- quarter …

Telefonica introduces Movistar Play in Peru

Movistar Play which is the streaming service of Movistar Peru is being launched by Telefonica and it includes live linear channels and a catalogue with movies, series and children’s content among other forms of content that are offered at no additional cost for both fixed internet customers as well as mobile users. The streaming service …

Cord cutting – History, Current Scenario and What to expect in the future

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

Cord cutting scenario in Argentina

Almost a quarter of pay-TV subscribers in Argentina are looking to cut the cord, according to Carrier y Asociados. This is almost the same number as around the same time last year as per the Internet y consumo audiovisual 2017 report. Further, the report suggests that 80% of Argentinians watch video regardless of the source …

US VOD subscribers usage patterns – TDG Research

According to TDG research, two thirds of adults in the US watch Subscription video-on-demand (SVOD) services, however, their usage patterns vary greatly. pay-TV substituters that form a small number, spend 68% of their TV time watching SVOD which equates to about 25 hours a week. Further, the research suggests that Substituters spend far more time …

Consumer behavior being affected by VOD

Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences. Some stats from the latest Establishment Survey point out that total TV viewing for all adults is at 89.7%. Viewing …

Pay TV subscriber base takes a blow with YouTube, Netflix and IPTV subscriptions increasing

The attraction of TV streaming services is the main reason cited by the Malta Communications Authority for a rise in faster broadband subscriptions. The pay TV sector held by telcos GO and Melita has witnessed its subscriber base shrinking by 1.1% year-on-year going from 149,378 subscriptions at the end of 2015 to 147,756 subscriptions at …

Pay-TV growth under threat – Piracy, OTT growth to blame

According to Pay-TV Innovation Forum, developed by Nagra and MTM, Latin American Pay-TV businesses face several threats such as the economic imbalance, robust free-to-air (FTA) TV offerings, increasing propensity of over-the-top (OTT) services and rising levels of pay-TV piracy. Some countries like Mexico and Peru reportedly have shown significant growth in the past few years …

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