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Customer satisfaction highest when Streaming Video is Paired with PayTV: Study 29 August 2016
According to a Streaming Video Satisfaction Study, overall satisfaction of paid streaming video service is highest in customers who also subscribe to a traditional cable/satellite service in addition to streaming VOD service. The study measured customer satisfaction based on six key parameters – performance and reliability, content, cost of service, ease of use, communication, and customer service. Three-fifths …
Spanish speaking audience prefer Pay TV 08 August 2016
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to at least one OTT video service. The key drive is the appeal of premium Hispanic …
Can OTT push past pay-TV subscriber totals? 01 August 2016
In a report by Barbara Kraus for Fierce Online Media, she talks about the industry going through a change as video ecosystems collide. The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. Total pay-TV subscriptions in the U.S. are …
Advertising-based OTT video-on-demand is driving OTT growth 28 July 2016
Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and mobile platforms. “Traditional pay TV is going down. Europe is not as extreme [as the …
33% of millennials are “very happy” with their cable service and have no plans to Cut the Cord 27 July 2016
According to survey data from Furious Corp, 33 per cent of millennials are “very happy” with their cable service and have no plans to cancel. Meanwhile, in the first quarter of this year, “Tier 1 pay-TV providers like Charter added a total of 89,000 subs,” per reporting from FierceCable. Despite the latest reports, conventional wisdom …
Pay TV and paid VoD revenues to reach 3 bn euros in German-speaking territories 26 July 2016
According to recent VPRT study, revenue from pay-TV and paid video on demand (VOD) rose by 12% in 2015 to around 2.49 billion euros (2014: 2.22 billion euros), while in Germany, Austria and Switzerland, pay-TV and paid VOD revenue totalled some 2.7 billion euros (2014: 2.4 billion euros). This means that since the VPRT survey …
Poor USA homes use free to air TV, OTT video accelerating 26 July 2016
GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have traditional broadcast or pay TV reception at all. This was also up from 4% a …
European markets offer a favourable environment for OTT adoption 26 July 2016
With TV penetration to reach 73% of households in Central and Eastern Europe (CEE) and 69% in Western Europe (WE) by 2020, European markets have seen a high proliferation of connected devices, greater volume of online video catalogues and increasing pay. According to Pyramid Research’s Digital Consumer Analyzer, the adoption of subscription-based OTT video and VoD services …
TV, Internet take further ad-share from traditional media in Spain 25 July 2016
According to Arce Media’s i2p report, the general advertising market grew by 3.8% compared to the same period in 2015, reaching investments of over €2.1 billion. Notably free-to-air (FTA) and pay-TV took just over half (53%) of the ad outlay with just TV taking €1.11 billion in investments. Advertising on online platforms grew by 1.2% becoming the third most …
Singapore MDA Safeguards Over-The-Top Content Services Offering 22 July 2016
Singapore’s Media Development Authority has relaxed its rules to allow ‘R21’ rated TV series such as “Game of Thrones” and movies such as “Pulp Fiction” or “Fifty Shades of Grey” to be shown on online video streaming services. The new rules are intended to bring OTT platforms in line with the streaming video services provided …
