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Netflix CEO Reed Hastings on the future of non-linear television
The future of television is about much more than just a change in the way that TV content is delivered, says Netflix’s CEO. When it comes to the transformation of the medium we call television, there’s arguably no other company that sums up that disruption better than Netflix—a former DVD-rental company that has become one …
Programmatic Ad Technology Proliferates
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising. These deals—and a slew of similar alliances—are reshaping the TV …
