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U.S. Online Ad Spending Continues to Catch TV

Internet advertising revenues in the U.S. totaled $49.5 billion in 2014, according to the Interactive Advertising Bureau,  a 16% increase over 2013 revenues. The trade body on Wednesday released its annual Internet Advertising Revenue report, which was conducted by PricewaterhouseCoopers. The report said the industry enjoyed its fifth year of consecutive double-digit growth. Meanwhile, ad spending …

PricewaterhouseCoopers predicts new 100 million screens for VoD in Spain, asks Telcos to buck up

Connected mobile screens, over-the-top (##ott) and video-on-demand (##vod) platforms are to change the telecoms market forever, and Spain – where #telcos have already seen income reduced by 40% since 2010 – is predicted to have 100 million connected devices by 2017. And in this changing market, consultancy firm #pwc #strategy has highlighted four trends which …

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