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Nielsen to Measure Netflix and Amazon Prime Viewing by Middle of This Year

VoD service providers Netflix and Amazon.com Inc. have been unwilling to share what their subscribers watch. That’s given them leverage in negotiations for movies and reruns, and made it hard for TV networks to assess the value of past hits or determine if streaming is hurting traditional viewing. To help them figure that out, New York-based …

Video Streamers are pushing Cable TV out of the game

Cabletelevision Advertising Bureau claims that as much as 40% of TV-rating declines in the third and fourth quarters were attributable to video streaming services. The news comes as TV viewing has declined by an estimated 10% from a year previously in the third quarter, and by 9% for the fourth quarter year-over-year, according to the Journal, …

Nielsen survey shows dropping numbers for TV in wake of VoD revolution

Television viewership in the United States has seen a major 12% drop, as compared to the January of 2014, the eight consecutive double digit drop, as reported by Nielsen.  Lobby group The Internet Association, which counts Google, Netflix, Amazon and Yahoo among its members, revenue from online video on demand streaming service has increased by 175 per …

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