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Time-based Recommendation behind Faster User Conversion: Report of Muvi Recommendation Engine Out

Have you ever wondered, why the binge-worthy series of Netflix or Prime Video shows on the top of your app homepage on Fridays or even Saturdays, but rarely on weekdays? Or how the bag you have been checking out online for a long time and waiting for the price to come down, just shows up …

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OTT Industry Trends to Look Out in 2019

2018 packed itself up with some fascinating moves. Steered by original content, the OTT industry witnessed some cool rivalry among video streaming platforms, not-so-cool business acquisitions by bigger players, promising growth in subscription numbers and the emergence of regional players challenging the industry elites.   But 2018 has not taken away all the charm with …

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Top 5 Features You Must Have in your Video Streaming app

The growing popularity of OTT services has given rise to a lot of competition in the digital market which has only bettered the core output called online streaming. While the Netflixes, Hulus, Prime Videos are winning big and flaunting enviable subscribers in their quarterly reports, often smaller players lag behind despite a good content library …

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Deciphering the unstoppable Netflix and the role of Big Data

With over 115 million subscribers, there is little doubt that Netflix is the uncrowned king of the online streaming world. Netflix’s phenomenal rise to streaming dominance has taken industry leaders aback, forcing them to question- how could one single platform take on entire Hollywood? The answer is simple- Big Data. According to the Wall Street …

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