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Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting detailed information on what display ads are, and its benefits.   What are Display Ads? …

How Does Retargeting Work? 25 August 2020

  Are you tired of visitors scrolling down your website, spending time on it, and yet leaving without buying your product or service? Well, you are not alone in this journey! Most buyers visiting websites for the first time are distracted and are not ready to buy. Data has it that 97% of people who …

The Ultimate Guide to Cross-Platform Advertising 30 July 2020

We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can only …

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