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Rio Olympics - Latest updates on Rio Olympics

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A lookback at 2016 in the world of Video Streaming.

It’s been at eventful year of Video Streaming & Live Streaming – From LIVE Presidential Debates on Social Networks to Nat Geo’s 360° Video of Antarctica Journey everything was streaming instantly over the air. Video Streaming has been the talk of the year. We have seen many major brands entering the market space and making a push towards online …

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Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

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55 million LATAM viewers watched Olympics on smartphone

2016 Olympics has been the biggest mobile event ever with over 55 million smartphone users streaming the games. Additionally, 120 million videos for the Olympics were played through YouTube and 91 million played through a Video streaming Platform app called Claro. 64% of the digital viewers used smartphone to watch Olympics, whereas 24% used computer and …

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2016 Olympics – Online Viewing Breaks all Records

According to a recent report by Akamai, Olympics online video traffic will have 4,500 hours of live coverage by the end of seasons, up from 3,500 for 2012 London Games and 1,000 for 2014 Sochi Games. NBC Sports streams more hours this time, with high peak usage and at much faster speed. By the end …

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Rio Olympics Live Streaming topped 1 billion minutes

According a recent study by Nielsen, 2016 Rio Olympics managed to gather 1.05 billion minutes of live streaming, along with the NBC Sports app contributing a hit of 232%. The one billion threshold has never been crossed for Olympics in the US history. The US men’s basketball team’s ten-point win over Australia and Brazil-Denmark men’s …

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BBC to bring 360° live and on-demand video viewing of RIO 2016 for UK audiences

Just as the Olympics are about to begin, BBC sports has announced to showcase live 360° video footage of the event each day starting Friday, August 5 as a trial app for iOS, android, and Samsung Gear VR platforms. The service is being offered with around 100 hours in total and an option to choose …

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NBC Olympics & Microsoft to bring Live and On-Demand Streaming of Summer Olympics

NBC Olympics taps Azure once again to bring live and on-demand Summer Olympic Games. The streaming will be available on any device including smartphones, tablets, PCs, connected TVs and gaming consoles. In order to deliver authentic streaming coverage and seamless online streaming to millions of viewers at scale, Microsoft has chosen Adobe Primetime Systems and …

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Akamai notes streaming record of 7.3 Tbps during Euro 2016 championship

The UEFA Euro 2016 championship game between Portugal and France pushed football’s popularity among the streaming crowd to record heights once again, with CDN provider Akamai recording peak traffic rate of 7.3 terabits per second, along with 3.3 million concurrent streams, during the match’s overtime period. The average video bitrate, Akamai noted in a breakdown of …

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Cord-cutters to be shut out from NBC’s Rio live-video lineup.

It’s the first Olympic Games that viewers be available to watch live on connected TVs, including Apple TV, Google’s Chromecast, Roku and Amazon Fire devices, and for the first time, NBC broadcast network content including the primetime show will be streamed digitally. Cord-cutters will be largely shut out from NBC’s Rio live-video lineup. At NBCOlympics.com and …

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