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Adobe Partners with Roku to Improve OTT Ad Targeting

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

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Cinedigm makes Remarkable Moves in the OTT Industry with its extensive User Base

The OTT service of home entertainment distributor Cinedigm has clocked around 2.4 million AVoD users and 102,000 SVoD users. This Los Angeles-based video streaming service provides viewers with 12,000 hours of continuous entertainment on channels such as Dove, CONtv, CombatGo etc. And for the last two quarters, Cinedigm has been launching its VoD service across …

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Viacom procures Free VoD Service Pluto TV for $340 Million

The Los-Angeles based IPTV service Pluto TV has been acquired by Viacom for $340 million. This move is supported by Viacom’s desire to enter the OTT market. The ad-supported VoD service Pluto TV offers viewers with a variety of contents free of cost. It has around 12 million monthly users streaming content over a range …

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Watch FOX59’s Videos on Demand through Streaming Devices

FOX59 is offering video-on-demand services to viewers through streaming apps such as Amazon Fire TV, Android TV, Apple TV, and Roku. Now, users can stream news and lifestyle segments from FOX59 as on-demand content on their streaming devices. These devices will have access to the channel just as a smartphone has access to various applications …

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Texas Tech Athletics enters into the Video Streaming Arena

Texas Tech Athletics has launched its own streaming channel on Roku device and Apple TV with the help of its digital media partner, SIDEARM. Red Raider will have an on-demand exposure to the contents of Texas Tech Athletics. Users can now stream the live broadcasts of Texas Tech either through OTT devices or through the …

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IMDb soon to launch Free Video Streaming Service Freedive

Amazon-owned IMDb is soon coming up with their free video streaming service Freedive. Users will be able to stream contents of this platform on either IMDb website or Amazon Fire TV devices. Freedive will have an ad-based model. Thus experts are expecting Freedive to compete powerfully against its competitors, such as the upcoming VoD channels …

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Hopster partners with Roku for SVoD streaming

The partnership between Roku and Hopster, the preschool educational SVoD service, is getting extended. Now, Hopster contents can be streamed on the new premium subscription service of Roku – The Roku Channel. There are already hundreds of apps available from Roku including Hopster. With the newly added subscription services in The Roku Channel, viewers will …

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iHeartMedia’s Family App iHeartRadio to stream Live Radio, Music & Podcast

The leading media and entertainment company of USA, iHeartMedia has announced some redesign and integration of their family app iHeartRadio. These updates will help users to stream their live radio, music playlists, podcasts, and artists stations anytime, anywhere. iHeartRadio has partnered with Honda while integrating live broadcast radio with digitally streamed audio so that drivers …

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Roku all set to introduce mobile streaming service

Set-top streaming hardware, Roku is soon to update its mobile app wherein users will be able to access content from Roku channel. The company is also eyeing an expansion by offering premium subscriptions to more than 25 channels. Android and iOS device users will be able to access the Roku mobile app now without a …

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Roku – 2018’s Best Cord Cutter Streaming Device

2018 was solely the year of cord-cutting streaming devices. As 2019 is closing in, Roku has been voted as the best streaming device of the year. Reports have shown that with 56.3% vote, Roku Players and Roku TVs are leading the market. It has even trailed behind Fire TV at 21.2% and Apple TV at …

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