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Roku Introduces a Powerful Analytics Tool for OTT Advertisers

In an effort to target audiences who have shifted to its OTT platform, Roku announces a powerful analytics and planning tool – Activation Insights. As per reports, the new tool will help advertisers and brands in understanding their linear TV campaign performances and the OTT spend on the Roku platform. As a part of Roku …

Epix Now Launches Streaming Service for Roku and Amazon Fire TV

After launching on-demand streaming services for Apple TV, Android, and iOS last month, Epix Now finally arrives on the two popular streaming platforms – Roku and Amazon Fire TV. With this move, Epix Now subscribers can experience an unlimited amount of streaming on multiple devices including Televisions. Mainly, Epix Now allows viewers to access the …

Roku – 2018’s Best Cord Cutter Streaming Device

2018 was solely the year of cord-cutting streaming devices. As 2019 is closing in, Roku has been voted as the best streaming device of the year. Reports have shown that with 56.3% vote, Roku Players and Roku TVs are leading the market. It has even trailed behind Fire TV at 21.2% and Apple TV at …

fuboTV to be free for 1 month on Roku

As part of a deal with Roku, fuboTV will be streamed on Roku Player and Roku TV for one month. The offer enables subscribers to stream fuboTV’s line-up of local broadcasters, national channels, and regional sports networks. The deal will also offer live access to popular entertainment and news networks, plus more than 10,000 TV …

Roku working on its own voice assistant

The fall of 2018 is certainly going to be interesting for Roku as it will bring Roku Entertainment Assistant during that time. Currently, Google, Amazon, and Apple are offering streaming-video boxes that connect with their respective voice assistants. While Roku will exhibit the new assistant and reference speaker designs at the ongoing Consumer Electronics Show, …

Global Users spend 5 hours in watching videos per day

According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe, and Latin America in 2017, revealed that an average global viewer …

Roku goes software way to affirm its presence in home entertainment space

Roku has announced that it will release the Roku Entertainment Assistant and a new connectivity platform called Roku Connect soon. However, unlike Google and Amazon, its sole focus will only be on software. Roku connect software upgrade will allow home entertainment speakers “to connect wirelessly and be controlled by voice commands and a single remote.” …

Roku to now distribute Eros Now’s OTT content

Eros International has collaborated with TV Roku to distribute its OTT content globally. The company’s OTT service, Eros Now’s vast library of full-length movies and music videos along with multi-language subtitles and curated playlists will now be available to Roku users worldwide. Eros Digital CEO Rishika Lulla Singh said, “We are happy to collaborate with …

Roku plans to enable video streaming on non-Roku devices

Roku makes a new move towards software. Being a leading set-top box maker for a long time now, Roku plans to stream video to third-party devices. The Roku mobile app, which currently works as a control module for Roku hardware, will soon gain the ability to stream online content. Currently, customers need a Roku box …

Fullscreen Media launches OTT app on Roku

Fullscreen Media’s app has been introduced on Roku players and Roku TV models. This app will broaden users access to an over-the-top (OTT) SVOD service featuring popular series and shows. Fullscreen’s SVOD service is priced at $5.99 per month and was launched in April 2016, internationally. The SVOD service is additionally available on the web …

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