Roku - Latest updates on Roku
Video ads monetization up by 76% on OTT
Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by 76% on OTT and 92% on smartphones. Both live and video-on-demand content viewing has risen …
Set top box market will grow to $25 Billion by 2022
OTT devices are on the rise. It is expected that the set top box market will cross $25 billion by 2022. Rise in set top boxes sales points to an increase in Pay TV offerings, and also indicates rise of increasing hybrid services like pay tv with video streaming. OTT devices like Chromecast and Roku …
Fashionation launches its VOD Service across Web & Roku using Muvi Studio
New York – Muvi, the fast growing New York based Video Streaming Platform & Fashionation a travel, lifestyle and fashion channel are happy to announce the launch of FNTV (http://www.fashionation.tv/), a free video streaming service focused on fashion, lifestyle and travel content. Fashionation has been developed by people who are ‘passionate about the content you watch’, …
Viacom invests in Roku
Viacom has recently shared hands in a $45.4 million funding for Roku – the video streaming giant. Other media centric companies like Dish, Hearst, Sky, and News Corp have also invested in Roku. It has raised more than $200 million now. There was news that the company for looking into IPO, but that seems less …
Live Streaming record at Grammys
The 58th Annual Grammy Awards was live streamed online by CBS. Though there were a few technical glitches, CBS claims to have record highs. Live streaming numbers increased by 247% and the number of unique users increased by 192%. CBS also says that apart from that, there was a record high in the number of …
Live streaming of sport events on the rise
Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of the unanticipated overwhelming response. The multitude of devices (Xbox One, Amazon Fire TV, Apple TV, …
Roku Leads OTT Race In Q3, Apple TV and Others Far Behind
Consumers with a demand for streaming video and VOD services will have a new batch of over-the-top devices available to them this holiday season. Those choices will run the gamut with respect to pricing and capabilities, starting on the low end with the new (but more-capable) Google Chromecast adapter; to new players from Roku, Amazon …
Smarter ‘Dumb’ TVs Will Drive OTT Adoption
Smart TVs may be limited by clunky UIs, but “dumb” TVs are getting smarter all the time. And thanks to connected game consoles and media streamers like Chromecast and Roku, those not-so-dumb TVs are set to drive a major surge in adoption of over-the-top video services. A new report by Juniper Research predicts that subscriber …
