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What is Metadata and its role in an audio or video platform.

Home entertainment is on the brink of a revolution with Over the Top (OTT) TV taking center stage. OTT services offer a plethora of content including premium or niche content that is made available for users to watch anywhere, anytime. Whether the content is short-form or long-form, most libraries consist of enormous on-demand catalogs. For …

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10 Video Marketing Tips & Strategies for Your OTT Platform

You’ve compiled the best ever video content library and launched your OTT platform across channels. Now What? Once you’re out and running, it’s high time you think about driving traffic to your platform that Netflix has been stealing all this time. Entertainment videos, in themselves, are content gold mines and don’t need much of a …

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Smart Video SEO strategies for your OTT Platform

Okay so you have a great video library and are offering exactly what people are looking for. They are searching for something very specific they want, and you have it on your platform. But, how do you ensure that they’re able to find your platform easily? Are you making any efforts so that your viewers …

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