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64% of Americans are unaware of what is 4K

Based on a recent survey by Snell Advanced Media (SAM), despite the broadcasters pressure to invest in 4K technology, some 64 % of Americans still don’t know what 4K is. The survey also found out that Millennials are most likely to know what exactly is 4K as compared to any other age group, but that is still just …

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One-third of Americans would like to watch Summer Olympics video live on Netflix

With the Summer Olympics set to begin on August 5th, cord-cutters find themselves in a familiar dilemma: While they can watch over-the-air content on NBC, they’re locked out of the network’s online streams which require pay TV authentication. One study suggests that Olympics video should find a home on video streaming platforms. According to data collected …

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