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Facebook user to be worth more than a TV viewer soon

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

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10 Video Marketing Tips & Strategies for Your OTT Platform

You’ve compiled the best ever video content library and launched your OTT platform across channels. Now What? Once you’re out and running, it’s high time you think about driving traffic to your platform that Netflix has been stealing all this time. Entertainment videos, in themselves, are content gold mines and don’t need much of a …

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