Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …
Social TV consumption is rife among Spanish viewers, with almost 70% using the Internet while watching TV and almost half of the population doing so frequently. According to figures published through the Q Panel of the Asociación para la Investigación de los Medios de Comunicación (AIMC), 65% sometimes surf the Internet while watching TV, while …
