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61% of Snapchat content is video

Snapchat was originally thought of as a social network mostly geared toward teenagers, but nowadays millennials are engaging more with the service. In fact businesses are also quickly gaining notice of this fast growing social media site and the benefits it provides. According to a recent survey of Snapchat by Snaplytics, including 500 brands with 24,180 …

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Social Video influences Consumer Purchasing Behavior

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are spending an average of nine hours a week watching social video, which is an average …

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Mobile Social Video viewing to reach 7.4 Billion Minutes by 2025

According to a recent research from The Diffusion Group, the role of smartphones in total video viewing is set to increase tremendously over time. The mobile per capita use in USA currently stands at 8.6 hours a week, as compared to the 8.2 hours spent in watching broadband video. Social networking comprises of 4 hours of screen …

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