61% of Snapchat content is video 20 February 2017

Snapchat was originally thought of as a social network mostly geared toward teenagers, but nowadays millennials are engaging more with the service. In fact businesses are also quickly gaining notice of this fast growing social media site and the benefits … Continue reading

Social Video influences Consumer Purchasing Behavior 13 February 2017

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are … Continue reading

Mobile Social Video viewing to reach 7.4 Billion Minutes by 2025 22 August 2016

According to a recent research from The Diffusion Group, the role of smartphones in total video viewing is set to increase tremendously over time. The mobile per capita use in USA currently stands at 8.6 hours a week, as compared to … Continue reading