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Video to top Spanish digital trends in 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. According to the document, the top 12 digital trends in Spain for 2017 will be: …

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Spain’s Advertising Market to Grow by 5% in 2017: Research

According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by mobile and online industries, including Pay TV. 2016 is expected to close with 13.6% growth …

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Global Internet Connection Speeds Increase 21% YoY

According to a new State of the Internet report, the global internet connection speeds and the broadband adoption metrics show a positive increase. The average online connection speed in Europe increased in all the countries surveyed year-on-year, with Slovenia (at 14.1 Mbps) posting the largest gain at 45%. In about six countries (Bulgaria, Croatia, Italy, Malta, Slovenia and …

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Booming Spanish SVOD faces lack of pay-TV culture

With many SVOD services entering the highly adaptive Spanish TV market, faces the lack of interest in pay-TV. Spain has become the primary testing market for many OTT platforms, with Netflix launching an year ago, HBO following the same recently and Amazon setting up its grounds. With its high piracy rates and low pay-TV penetration, Spain …

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HBO finally launches in Spain

Prior to the news of planning its move to Spain, HBO finally launches its OTT platform in Spain. The service is currently available to Vodafone customers and viewers will be able to access a variety of content through Vodafone TV or on their computers, smart phones and tablets. The service offers subscription VOD offering premium content directly …

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Pay-TV, SVOD on Rise in Spain

According to a Connected Life report by Kantar TNS, over 15% of Spaniards subscribe to a VOD platform, as compared to those of just 8% an year back. While there is still a room for growth, penetration of pay streaming services has doubled in last 12 months. The growth is due to the arrival of various OTT …

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Infographic : OTT Video Streaming Market Forecast for Western Europe

Video Streaming is booming across the world and Western Europe is certainly adopting to this change in OTT Market. With this pace, Video Streaming revenues in Western Europe are expected to show huge growth from current USD 4,291.4 million in 2016 to USD 7,248.5 million in 2020, with UK to be the biggest market contributor. The entire …

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IPTV Surges in Spain

According to a latest data published by CNMC, Spain’s IPTV sector grew by 1 million in the year recorded March 31. During the same time, number of DTH viewers fell by about 500,000. The number of IPTV (xDSL and FTTH) customers were recorded at 3.06 million as of Q1 end, compared to those of 2.27 million in the …

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What does Europe’s OTT Market look like in 2020?

When we look at figures and forecasts, the fact that, this is the perfect time for OTT and digital video revenues to soar becomes clear. The trends are on all-time high, with over 2,563 on-demand services having established in the entire European Union. Europe certainly is a growing OTT market. According to researches and studies, Western …

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HBO to reach Spain with Over-the-Top

HBO will launch its stand alone OTT service in Spain along with Pablo Sorrentino’s The Young Pope, within  the next few weeks. After expanding to the Nordic countries in 2012, HBO has been planning this move from a year long and finally reaches Spain sometime in November with an intention to test the European market. The service …

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