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Bharti Airtel and Star TV to strike a content deal

Bharti Airtel extends hands to Star TV to distribute the network’s digital content through Airtel TV app and a free subscription of the hugely popular online video platform, Hotstar to select consumers. The deal is meant to counter Reliance Jio which had content deals with Eros and AltBalaji recently and through this deal, Airtel expects …

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Hotstar ties up with Awesomeness for additional content

Star TV’s digital streaming platform Hotstar has collaborated with American entertainment company Awesomeness to provide additional content to its subscribers. Hotstar is targeting the Gen Z audience through this content deal. Awesomeness which is the subsidiary of DreamWorks Animation offers content through AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and boasts Comcast, NBCUniversal, and Hearst as its …

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