Strategy - Latest updates on Strategy
Strategies for securing OTT video in a multiscreen world 06 April 2015
Life is not simple for provover-the-topover-the-topviders of over-the-top (OTT) video streaming platforms – whether they are pay TV operators or new pure-Internet players. Services like Netflix have proven that it’s possible to attract large audiences to Internet-delivered premium video content, but staying competitive is difficult. Devices that can consume Internet video are proliferating to include set-top boxes (STBs), …
Wireless providers make OTT strategy key to future profitability, report says 02 April 2015
Despite ongoing concerns about the amount of bandwidth that over-the-top video on demand platform is taking up on wireless networks, the popularity of the medium means that carriers, including AT&T, T-Mobile US and Verizon, are making wireless OTT a “key pillar” of their future plans, a Wells Fargo analyst research note says. Read the entire …
PricewaterhouseCoopers predicts new 100 million screens for VoD in Spain, asks Telcos to buck up 26 February 2015
Connected mobile screens, over-the-top (##ott) and video-on-demand (##vod) platforms are to change the telecoms market forever, and Spain – where #telcos have already seen income reduced by 40% since 2010 – is predicted to have 100 million connected devices by 2017. And in this changing market, consultancy firm #pwc #strategy has highlighted four trends which …
Strategy, not original content, will be the key to winning the OTT race, says TDG analyst 19 February 2015
Online video streaming sites from Netflix to Amazon to Yahoo are scurrying to create original #content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a #strategy that is destined to fail. “Business strategies do not work forever, as the most effective schemes …
