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Strategies for securing OTT video in a multiscreen world
Life is not simple for provover-the-topover-the-topviders of over-the-top (OTT) video streaming platforms – whether they are pay TV operators or new pure-Internet players. Services like Netflix have proven that it’s possible to attract large audiences to Internet-delivered premium video content, but staying competitive is difficult. Devices that can consume Internet video are proliferating to include set-top boxes (STBs), …
Wireless providers make OTT strategy key to future profitability, report says
Despite ongoing concerns about the amount of bandwidth that over-the-top video on demand platform is taking up on wireless networks, the popularity of the medium means that carriers, including AT&T, T-Mobile US and Verizon, are making wireless OTT a “key pillar” of their future plans, a Wells Fargo analyst research note says. Read the entire …
PricewaterhouseCoopers predicts new 100 million screens for VoD in Spain, asks Telcos to buck up
Connected mobile screens, over-the-top (##ott) and video-on-demand (##vod) platforms are to change the telecoms market forever, and Spain – where #telcos have already seen income reduced by 40% since 2010 – is predicted to have 100 million connected devices by 2017. And in this changing market, consultancy firm #pwc #strategy has highlighted four trends which …
Strategy, not original content, will be the key to winning the OTT race, says TDG analyst
Online video streaming sites from Netflix to Amazon to Yahoo are scurrying to create original #content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a #strategy that is destined to fail. “Business strategies do not work forever, as the most effective schemes …
