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Spotify introduces self-serve platform for audio ads

Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns. Advertisers can decide to upload pre-created ads or upload a …

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Deezer collaborates with MQA for hi-res audio streaming

Deezer is partnering with MQA to offer it’s high-end audio technology. MQA files have already been made available to stream by Tidal and Higresaudio. Both companies have common partners including Bluesound, LG, Onkyo and MOON by Simaudio and Sony, MQA will be integrated into it’s other ecosystem of devices such as Bluesound system. In related …

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TuneIn to strike deal to broadcast NFL sports programming

TuneIn which is an audio streaming service is betting on sports as the best method to increase subscribers. It is all set to announce a new NFL deal as part of its sports strategy. It currently has around 75 million active users. Subscribers that pay $10 per month get access to live audio feeds for …

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Global music streaming on the rise

As per research outfit TechNavio, the global music streaming market is set to grow at a CAGR of more than 14% during the forecast period. Apple, Deezer, Google, iHeartMedia, Pandora Media and Spotify ranked as the top music streaming providers. The reason for this exponential growth could be attributed to new features offered by music …

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Now Create Playlists and allow users to add tracks to Queues

Audio/Music streaming is the buzz these days. Users are shunning purchasing music CDs and literally switching over to online music streaming. They are essentially streaming anything and everything from music to audio books to podcasts on e-learning , self-help, spiritual and religious content, sports updates to world news. Audio streaming has grown exponentially over the …

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Spotify to collaborate with Mighty Audio

Mighty audio which is a startup that created the first of its kind on-the-go streaming music player announced a partnership with Spotify. It is redefining the music player taking advantage of Spotify’s vast library of content. Spotify playlists will be stored offline for listeners to enjoy the music without an internet connection. It is screenless …

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On-demand audio streaming reaches a record high, up 62%

Apple Music has enabled U.S audio streaming hit a record high of 7.5B weekly streams as per Nielsen’s mid-year report on the music industry as per March stats. On-demand audio streaming rose by 62.4% year-on-year. There have been 184.3 billion on-demand audio streams for the first six months of the year, which is a 62% …

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