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Deezer Bets on Programmatic Ads to Boost Free Tier Revenues 06 December 2018

Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers. Audio buyers can now establish real-time …

Spotify introduces self-serve platform for audio ads 28 September 2017

Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns. Advertisers can decide to upload pre-created ads or upload a …

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