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The Impact of COVID-19 on Pay TV & Online Streaming Industry 30 April 2020

  The global pandemic has possibly hit every major industry from IT to logistics. Individuals across the globe have started to adapt to remote working and isolation. With the entire world under lockdown, people are resorting to online streaming for entertainment. In this article, I am going to examine the direct impact of COVID-19 on …

How to Take your Business Virtual amidst the COVID-19 Pandemic? 03 April 2020

  We are living in uncertain times- The COVID-19 pandemic has engulfed almost the entire world and this is good enough reason to panic!  Staying at home to save lives, many of us are finding ourselves in social isolation. With scientists and professionals claiming that the virus is not going to go away anytime soon, …

Tips and Tricks to Create Better Video 25 March 2020

  Hey folks! We are back with another interesting Whiteboard Wednesday blog to up your streaming game while you stay at home during these self-quarantining times! Today’s knowledge session will give you insights about some expert hacks to create better video by following just five simple steps!  As you are spending more time at home …

How to Generate Revenue from your Music Streaming Platform? 13 September 2019

  Do you have quality audio content but still unable to secure a profitable revenue from your music streaming platform? Are you completely at wit’s end to devise new strategies for the purpose? Fear not! We are here to help you.  Our OTT experts have devised that perfect plan for you to fill your pockets …

3 Reasons to Launch your Own Branded OTT Streaming App 04 September 2019

  You are an entrepreneur. You run an online streaming business.  You have good content and a fair amount of subscribers.  Every month your subscriber base starts increasing and you think you are on the threshold of making more money than you could ever imagine in your life.    But, as they say, life is …

OTT Buzz words You Must Know if You own a Streaming Platform 13 August 2019

Are you looking for a Video/Audio streaming platform and in quest of the same landing on super attractive landing pages of streaming service providers filled with tricky jargons? Forget shortlisting one OTT platform, you wonder how you gonna understand the OTT terminologies first. Trust us, although seems a lot more technical, their applications are more …

OTT Churn Management Strategy: How to maintain a low churn rate like Netflix 18 June 2019

Have you ever wondered why Netflix is still at the top, even after this rigorous competition in the video streaming industry? How does a service like Netflix continues to engage its subscribers, especially when the others are falling apart? Well, every big player in the OTT space is investing in original contents and user-experience, but …

Snapchat partners JioSaavn to improve engagement of music streamers 29 May 2019

Snapchat – the global multimedia messaging app, signs a deal with JioSaavn to bring millions of South-Asian users on the board. As per the partnership, JioSaavn users can now instantly share what they are listening to, on Snapchat at one-click. Even the music streaming subscribers can also share their favorite songs & albums with family …

Adobe Partners with Roku to Improve OTT Ad Targeting 27 March 2019

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

AT&T may leave Hulu following WarnerMedia streaming service 05 December 2018

AT&T has indicated it might sell the 10 percent stake in Hulu (US streaming service giant) that it acquired with its $85 billion acquisition of WarnerMedia. Hulu has been recently valued at $9.3 billion, making WarnerMedia’s stake worth $930 million at a time when its new parent company AT&T is working to pay down $18 …

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