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Adobe Partners with Roku to Improve OTT Ad Targeting

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

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AT&T may leave Hulu following WarnerMedia streaming service

AT&T has indicated it might sell the 10 percent stake in Hulu (US streaming service giant) that it acquired with its $85 billion acquisition of WarnerMedia. Hulu has been recently valued at $9.3 billion, making WarnerMedia’s stake worth $930 million at a time when its new parent company AT&T is working to pay down $18 …

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Top 3 Yoga Streaming Businesses To Learn From

  The Indian Prime Minister and UN’s International Yoga Day initiative have put Yoga firmly on a digital map followed by the popularity it gained through live streaming of the day. What was years ago a treasured art form with the Yogis in the Himalayas, is now the next frontier of the streaming industry. Those …

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