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OTT Buzz words You Must Know if You own a Streaming Platform

Are you looking for a Video/Audio streaming platform and in quest of the same landing on super attractive landing pages of streaming service providers filled with tricky jargons? Forget shortlisting one OTT platform, you wonder how you gonna understand the OTT terminologies first. So, is that you? Well, then just take a deep breath and …

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OTT Churn Management Strategy: How to maintain a low churn rate like Netflix

Have you ever wondered why Netflix is still at the top, even after this rigorous competition in the video streaming industry? How does a service like Netflix continues to engage its subscribers, especially when the others are falling apart? Well, every big player in the OTT space is investing in original contents and user-experience, but …

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Snapchat partners JioSaavn to improve engagement of music streamers

Snapchat – the global multimedia messaging app, signs a deal with JioSaavn to bring millions of South-Asian users on the board. As per the partnership, JioSaavn users can now instantly share what they are listening to, on Snapchat at one-click. Even the music streaming subscribers can also share their favorite songs & albums with family …

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Adobe Partners with Roku to Improve OTT Ad Targeting

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

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AT&T may leave Hulu following WarnerMedia streaming service

AT&T has indicated it might sell the 10 percent stake in Hulu (US streaming service giant) that it acquired with its $85 billion acquisition of WarnerMedia. Hulu has been recently valued at $9.3 billion, making WarnerMedia’s stake worth $930 million at a time when its new parent company AT&T is working to pay down $18 …

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Top 3 Yoga Streaming Businesses To Learn From

  The Indian Prime Minister and UN’s International Yoga Day initiative have put Yoga firmly on a digital map followed by the popularity it gained through live streaming of the day. What was years ago a treasured art form with the Yogis in the Himalayas, is now the next frontier of the streaming industry. Those …

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