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Cord Cutters lean towards Netflix 07 July 2017

As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king among OTT viewers, Hulu is keeping viewers more engaged. MarketingCharts shared ComScore’s latest update that …

Polsat expands its OTT offerings 12 August 2016

The Polish commercial broadcaster Polsat has added a bunch of 31 new channels to its Ipla OTT vod service. Polsat expands dramatically for up to 77 OTT offerings across seven packages. They have added two new channels – Eleven and Eleven Sports HD, which are part of the Ipla Eleven Sports package, Polsat Sport Fight …

21% of Smart TV viewers ready to pay for OTT video content 10 August 2016

As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% are ready to pay for the same content streamed through computers, smartphones or tablet devices. According …

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