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Hulu to focus on Shorter Videos to take on Facebook and YouTube

Hulu is well known for its streaming Video-on-Demand (VOD) service featuring full-length episodes of TV shows along with an array of original series. In 2018, Hulu, however, has planned to come up with short-form content whose primary objective is to counter Facebook and YouTube. According to Hulu, the new offering termed as “emerging content” would …

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Indian Digital media sector to flourish in 2018

According to analysts, falling price of 4G handsets and improved data speed will only transform the Indian digital media and entertainment startup sector. Indian digital and media industry may also see several consolidations among video streaming platform, hefty investment by international music apps and a substantial increase in subscription-based and mobile advertising revenues. While OTT …

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Streaming accounts for 12% of total TV viewing, says Nielsen data

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

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Streaming Video on Demand on the rise in Australia

Subscribers of streaming video on demand (SVOD) are up 30% in Australia reaching 3.7 million at the end of June 2017 as per a new study by upcoming technology analyst firm Telsyte. According to Telsyte’s Australian SVOD Market Study 2017, almost half (49%) of Australian households either subscribe to Pay TV or SVOD services which …

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