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Creating your Niche: Competing with OTT Biggies 04 November 2019

If you think that competing with OTT giants like Netflix, Amazon or Spotify is impossible, think again. Despite Netflix and Amazon’s dominating presence in the entire streaming scenario, the OTT market still has room for all kinds of niche players that cater to a specific audience. Take the example of CuriosityStream, a niche VoD service …

How to convert your free subscribers to paid streamers? 23 August 2019

  If your streaming service offers a freemium subscription to lure new subscribers, you have only one primary goal: convert those free subscribers to paid streamers. Well, getting new subscribers through free-trial is much easier, but retaining & converting them takes a lot of planning and efforts. It’s actually the hardest part. On an average, …

iQIYI hits 100 million paying subscribers 24 June 2019

iQIYI, the Chinese online video platform, reaches a milestone of 100 million paying subscribers, after the streaming company gained enormous popularity in overseas countries like South Korea, North America, Japan, and Singapore. The company mainly produces movies, shows, and original TV programs and distributes its content to overseas audiences through local streaming channels. As the …

OTT Churn Management Strategy: How to maintain a low churn rate like Netflix 18 June 2019

Have you ever wondered why Netflix is still at the top, even after this rigorous competition in the video streaming industry? How does a service like Netflix continues to engage its subscribers, especially when the others are falling apart? Well, every big player in the OTT space is investing in original contents and user-experience, but …

Amazon launches prime video channels for Canadian subscribers 05 June 2019

Amazon announces the launch of prime video channels (a version of online cable package similar to traditional TV bundles) for its Canadian users. The channels will be available via the existing Prime Video app and subscribers can watch them anytime and anywhere on their preferred mobile devices and smart TVs. By paying a monthly subscription …

70% of Hulu users prefer ad-supported subscription plan 31 May 2019

Hulu, the leading American subscription VoD platform, has a majority of subscribers on its $5.99 monthly ad-supported plan. According to survey reports, almost 70% of users prefer watching advertisements on Hulu. Apart from the ad-supported subscription plan, Hulu also offers no-commercial versions at $11.99. Currently, Hulu has some 85,000 TV and movies with bundles of …

DHX Media set to launch a brand-new SVOD service – Kids Room 27 May 2019

DHX Media, world’s leading independent kids’ content company, announces to debut a brand-new children’s subscription-based Video-on-Demand platform – Kids Room. The new SVoD service will be ad-free and available on Comcast’s Xfinity X1. X1 subscribers can simply spell out “Kids Room” through their voice remote and access the service at just $4.99 per month. Even …

Spotify Lite now available in Play Store for Indian users 27 May 2019

For subscribers with low storage space and RAM, Spotify Lite Beta app is now accessible at the Google Play Store. The music streaming app is just 11 MB in size and supports all Android devices of version 4.1 or above. As in India, the internet connections are slow especially in the rurals, Spotify Lite is …

Sportsnet introduces 7-day streaming service in Canada 25 May 2019

Sportsnet, a Canadian sports specialty service, announces the launch of a new 7-day streaming plan for its users in Canada. This development is mainly for sports streaming fans who don’t believe in committing to a single subscription service. As per the reports, the 7-day streaming service will cost around $7.99. Generally, the monthly subscription plan …

Disney’s Hotstar sets New Global Record for Live Sports Streaming 14 May 2019

Hotstar, the Indian streaming giant owned by Disney, sets a new record of witnessing maximum number of online streamers i.e. 18.6 million users during the final tournament of IPL’s 12th edition. The video streaming company broke its own record of 10.3 million concurrent users during the last year’s IPL season. Today Hotstar has more than …

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