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Disney’s Hotstar sets New Global Record for Live Sports Streaming

Hotstar, the Indian streaming giant owned by Disney, sets a new record of witnessing maximum number of online streamers i.e. 18.6 million users during the final tournament of IPL’s 12th edition. The video streaming company broke its own record of 10.3 million concurrent users during the last year’s IPL season. Today Hotstar has more than …

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Hulu Records a Total of 28 Million Subscribers in the US

On contrary to 2018 Q4 stats, Hulu has gained more 3 million subscribers in Q1 2019. With this, Hulu has now a total of 28 million online streaming subscribers in the US region, out of which 26.8 million are paid users. Despite being available only in the US, Hulu manages to secure its third-place position …

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iQIYI Seeking Expansion across South East Asian Countries

iQIYI, the Chinese video streaming platform, is all set to expand its streaming services across 10 countries within the South East Asia. In a recent event at APOS conference in Indonesia, the company disclosed its expansion strategy with a strong intention to widen its market dominance globally. With this move, iQIYI mainly plans to attract …

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Netflix Gains 9.6 Million Subscribers in the First Quarter of 2019

According to the Q1 reports of Netflix, the video streaming giant adds 9.6 million new subscribers in the first three months of the year, despite increasing competition from rivals. Now, Netflix has a total of 155 Million global users with almost 148 Million paying subscribers. With this, Netflix makes up nearly 30% of global video …

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Spotify Introduces New Subscription Model – Premium Duo

In an effort to increase the subscriber base, Spotify announces a new subscription model – Premium Duo for two individuals. This plan is supposed to benefit users, who share the same space under one roof and willing to share their music with each other. By subscribing to Premium Duo plan at a discounted price of …

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Netflix Trials $3.6 Mobile-only Subscription Plan in India

Netflix, the global video streaming giant, trials a low-cost mobile-only subscription plan in India at just $3.62 (INR 250) per month. The trial plan is offered at half a cost of Netflix’s basic plan and allows users to stream videos in Standard Definition(SD) resolution on a single mobile phone. This comes after Netflix aimed to …

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Hotstar Announces New Subscription Service – Hotstar VIP

Hotstar, the Indian digital OTT platform, introduces a new subscription service – Hostar VIP, in an effort to increase its audience base. The new subscription service offers Star Network and Hotstar originals content at just Rs. 365 per year. Taking a leap out of the competition in the industry, Hotstar is introducing a completely unique …

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Hooq’s subscriptions increased ten fold

Asia’s (Video-on-Demand) VOD service Hooq has undergone an increase of tenfold in its subscription. The growth is being attributed to the platform’s focus on offering more Hollywood content at separate price points. Hooq claims to be curating one of the largest repositories of Hollywood content, including movie and TV show titles from Sony and Warner …

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50% of US OTT homes subscribe to multiple services

Currently, more than half of American Over-the-Top (OTT) subscription households subscribe to multiple video streaming services. According to Parks Associates, this proportion was only 20% in 2014. The research claims that 81% of these multi-OTT homes use Netflix and any other additional service, or a combination of services such as Amazon or Hulu. Brett Sappington, …

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OTT subscriptions on the rise in Argentina

According to Internet y Consumo Audiovisual 2017 report by Carrier y Asociados, 66% of connected homes in Argentina watch OTT content, which is up from 51% a year ago. Consumers attribute this rise to content accessibility (full seasons on demand, and multiscreen) and affordability. 54% of OTT consumers stated that lower prices as compared to …

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