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Netflixing in public becomes a social norm

According to a recent survey by Netflix, binge-watching in public is the new trend. The company has released some figures that show that people have moved on from binge-watching in their homes. The new popular places to watch Netflix, are on planes, buses, or while commuting. The study reveals that 67% of viewers will risk …

Nielsen survey shows dropping numbers for TV in wake of VoD revolution

Television viewership in the United States has seen a major 12% drop, as compared to the January of 2014, the eight consecutive double digit drop, as reported by Nielsen.  Lobby group The Internet Association, which counts Google, Netflix, Amazon and Yahoo among its members, revenue from online video on demand streaming service has increased by 175 per …

Consumers leaning towards a personal TV experience, says Arris survey

In a recently released survey by Arris, it’s been observed that a homogeneity between broadcast TV consumers and OTT consumers is on a rise. The numbers for OTT customers is also on a rise and signals that consumers are settling for a more personalized TV experience now. Read the entire story here.

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