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US millennial ‘cord-nevers’ Satisfied by SVOD services 22 September 2016

According to a new research, young millennials in the USA, who have never signed up for Pay TV are satisfied by the likes of subscription video streaming platform services such as Netflix and Hulu. The study found out that 77.9% of the millennial ‘cord-nevers’ said SVOD is the reason they never signed up for pay TV. …

US Viewers Set Pace for Global SVOD 09 September 2016

According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu and Amazon Prime Video. According to a recent survey, among 16,072 surveyed internet users aging …

40% UK Internet Users watch VoD Content on daily basis. 12 July 2016

As the subscriber base of SVoD services continues to grow (9 million subscriptions in the UK, 91 million subscriptions in the US), social video platform YouTube still enjoys the biggest share of viewers in the UK, whilst subscription service Netflix takes the top slot in the US. Across the 10 countries in the research, 46 …

Australian market nudging five million active Netflix Users 12 July 2016

Netflix is streaming ahead of the pack in the competitive Australian market nudging five million active users according to Roy Morgan research. Since launching locally in Australia last year it has booked 1,878,000 subscriptions in addition to paid, free trials, and special offers from third-party inclusions, the number of users is 4,950,000. Netflix is now …

Netflix : Can The Streaming Major Change The OTT Game In India? 12 February 2016

In the beginning of January, the news of Netflix launching its operations in India has hogged on some serious limelight. This launch is part of a global announcement that saw Netflix being simultaneously launched in over 130 countries. However, its India launch got a lot of dynamics and pundits worked up. Netflix : The Story …

Video streaming to depend mostly on recommendation engines 12 February 2016

  A report by TDG senior analyst, Alan Wolk shows how recommendation-based program guides on TV interfaces are becoming the new way that will determine viewing. “The old-school grid guide no longer works for today’s viewer,” explains Alan Wolk. He adds “By introducing a recommendation-based program guide, MVPDs can bring their interfaces in line with …

VoD and OTT in India 03 February 2016

Netflix’s entry makes a mark in the Indian OTT space. VoD consumption is high on mobile devices in the country, even when mobile data charges are high. The sVoD services are arguably more expensive than traditional services currently, which has made OTT platforms like Sony LIV, NexGTV, Hotstar, Ditto TV, ErosNow, Netflix, etc focus more …

5 Tips For Success For SVOD Services 21 December 2015

By the end of 2015, the SVOD market is set to reach 161 million homes as per a recent report from Research and Markets. If we look at their predictions for forthcoming years, the growth is even more apparent. By 2020, this figure will reach 306 million, with a revenue of $26,794 million; a more …

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