SVoD USA - Latest updates on SVoD USA
SVOD services have reached a 50% penetration rate in American TV households 22 July 2016
A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use of subscription-based services in the home has caught up to the number of households that …
