TDG - Latest updates on TDG
US ‘cord nils’ tripled to 22% in last five years
According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US has come down from 8 million in 2011 to 22 million by the end of …
OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG
According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV Advertising 2015-2020 represents the first publicly-available ad forecasts associated exclusively with the delivery of OTT …
Sony’s Playstation Vue assumed ‘dead on arrival’ by TDG analyst
Sony’s video streaming service is available for PlayStation 3 and 4 users in New York, Chicago, and Philadelphia, offering a variety of broadcast and cable channels in three different tiers at prices ranging from $49.99 to $69.99 per month. According to TDG research, 53% of US broadband households use a game console — but the users …
