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OTT Viewing trends – TiVo Report

Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of OTT services and as per their survey, 57.7% of Netflix subscribers indicated the ability for …

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64% of Adults Use an SVOD Service

According to TiVo’s Q4 2017 pay TV and online video trend report, subscription video-on-demand (SVOD) viewing is increasing at a fast rate having 63.8 % adults using at least one service. This is an increase of 8.4 % from the previous year. The most popular SVOD service is Netflix with 52.8 % of those surveyed suing …

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Viewers Quitting Shows due to High Cost: Survey

According to a new survey from TiVo, more than one third of Pay TV as well as OTT Video streaming Platform consumers are quitting on their favorite shows not because of the lack of interest, but because it has become difficult for them to access content due to high cost. The survey also discovered 11% of …

1.5 Million Americans are getting ready to ditch their Pay-TV service, says TiVo

TiVo-owned video-recommendation company Digitalsmiths released another report damning bundled pay-TV viewing on Wednesday, concluding that around 1.5 million Americans have plans to ditch their cable, satellite or IPTV service. Another 38.1 million U.S. pay-TV customers are dissatisfied with their pay-TV service, the Q4 survey of more than 3,000 U.S. adults extrapolates. Digitalsmiths’ survey found that 4.2 …

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