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Mobile Video Streaming set to rule TV in the Future

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores etc. People are literally streaming videos from …

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5 benefits of Video on Demand over Traditional TV

Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and had to make a mental note to return it on the due date failing which …

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Role of Mobile Phones in the Future of TV

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and newer innovations like AR/VR are responsible for this transformation. It is estimated that a convergence …

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How to improve OTT Advertising

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …

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Young Germans consume more VOD than Traditional TV

According to a recent research by TNS Infratest, young population in Germany aged 14-19 and 20-29, consume more VOD services than traditional TV. The percentage of VOD service consumption among these age groups was at 41% and 34% respectively. YouTube and video on demand services from TV channels drive more consumption standing at % among those above …

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Business models, legal issues hold back IP video technology

  The media and entertainment industry is getting in its own way in the campaign to package content for a younger, OTT-friendly audience. Most companies are struggling due to their adherence to traditional TV business models, which impede the effect that current technology could have on IP-based, over-the-top video on demand technology. “It’s all the …

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5 Reasons To Adopt IPTV Today Over Traditional TV

As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean distribution of television or video content over a controlled IP network, where the end consumer …

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