TV Ad Spend - Latest updates on TV Ad Spend
TV, Internet take further ad-share from traditional media in Spain 25 July 2016
According to Arce Media’s i2p report, the general advertising market grew by 3.8% compared to the same period in 2015, reaching investments of over €2.1 billion. Notably free-to-air (FTA) and pay-TV took just over half (53%) of the ad outlay with just TV taking €1.11 billion in investments. Advertising on online platforms grew by 1.2% becoming the third most …
