TV Advertising - Latest updates on TV Advertising

The New Surge in Streaming on Connected TV Screens 29 July 2021

  Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading

Facebook user to be worth more than a TV viewer soon 08 May 2017

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has … Continue reading

Online to Replace TV as Top Advertising Medium by 2020 05 January 2017

According to a new IHS Markit study, online advertising will completely replace TV advertising as the number one global advertising medium by 2020. The study stated, while the TV market still benefits from big brand budgets, online is set to take … Continue reading

Digital Ads are Eating up TV Ad Budgets 25 August 2016

According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading

Digital Challenges TV For Ad Dollars 04 August 2015

  Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading