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Channel Master launch Stream+ to targets cord-cutters

Channel Master has officially launched Stream+, an OTT device powered by Android TV to cater to cord-cutters. The device supports both OTT apps as well as TV channels that can be captured for free, over-the-air. Stream+ is being offered at an introductory price of $99 that includes two tuners, a USB 3.0 port, integrated voice …

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70 Million US households now have a streaming device on connected-TV

According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The report focussed on the growth of connected-TV devices such as Apple TV, Roku, Google Chromecast, …

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comScore plans to measure OTT viewing

comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across home network-connected devices served as a basis for the comScore OTT Intelligence service. A growing …

Nielsen to include OTT device data

Considering the popularity of OTT services, Nielsen has decided to include individual data metrics for OTT devices like Chromecast, Roku, Nintendo Wii and others. This new data analysis will show how and which shows are being accessed over each device platform. “The ability to know how many consumers use which brands of TV-connected devices, for …

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