TV-connected Devices - Latest updates on TV-connected Devices

Connected TV (CTV) Advertising: All You Need To Know 31 January 2023

  Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather than traditional broadcast or cable television. This can include streaming devices such as Roku, Amazon Fire TV, and Apple TV, … Continue reading

Channel Master launch Stream+ to targets cord-cutters 22 December 2017

Channel Master has officially launched Stream+, an OTT device powered by Android TV to cater to cord-cutters. The device supports both OTT apps as well as TV channels that can be captured for free, over-the-air. Stream+ is being offered at … Continue reading

70 Million US households now have a streaming device on connected-TV 20 November 2017

According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The … Continue reading

comScore plans to measure OTT viewing 15 May 2017

comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across … Continue reading

Nielsen to include OTT device data 28 March 2016

Considering the popularity of OTT services, Nielsen has decided to include individual data metrics for OTT devices like Chromecast, Roku, Nintendo Wii and others. This new data analysis will show how and which shows are being accessed over each device … Continue reading