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Roku launches ad supported video streaming channel 08 September 2017

Roku is introducing an ad supported streaming video channel that will be available on its platform. The Roku Channel will be offered to viewers for free on the Roku platform. It will include films from Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment and Warner Brothers as well as content from channel publishers like Fandor, FilmRise, Nosey, …

African-American Video on Demand Service launched by Amazon 07 September 2017

Amazon has started Brown Sugar which is a Subscription Video on Demand service that includes the biggest collection of African-American movies belonging to all time. The films are all ad-free and unedited. Bounce TV network original series is also included in the VoD service. Amazon Prime members can avail of Brown Sugar subscription for at …

10% drop in viewership for Netflix during the eclipse 28 August 2017

Netflix US witnessed a major drop in ratings as people put their tablets down during the eclipse. It was a rare and spectacular event however Netflix wasn’t offering any coverage on it. Though it is slightly sad considering the 10% preferred to watch an astronomical phenomenon rather than watching season 7 of suits.

Roku’s share of Streaming market on the rise 25 August 2017

The number of homes where Roku devices are used is increasing as it becomes a more popular way to consume TV programming as per a new report from Parks Associates. Roku’s leading share of the streaming media player market in the U.S rose to 37% from 30% a year ago. This puts it ahead of …

Mobile Video Streaming set to rule TV in the Future 25 July 2017

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices, and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores, etc. People are literally streaming videos from …

Top 5 reasons to go with a SaaS service instead of building your own OTT platform 21 July 2017

Thinking of starting your own streaming service or are you an organization that’s looking to expand into the realm of OTT Streaming Service? I am sure you would have thought about various things that go together to make an OTT service, like content, revenue models, marketing and also technology and one of the most common …

Online Video growth on the rise – Barclays 18 July 2017

According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50. A report by U.S Energy Information Administration pointed to the fact that there has been a decline in the number of households with one or two TVs …

5 benefits of Video on Demand over Traditional TV 11 July 2017

Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and had to make a mental note to return it on the due date failing which …

Cord cutting – History, Current Scenario and What to expect in the future 04 July 2017

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

Role of Mobile Phones in the Future of TV 23 June 2017

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and newer innovations like AR/VR are responsible for this transformation. It is estimated that a convergence …

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