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Roku introduces new OTT ad-marketplace in US

In an interesting development, Roku has introduced OTT ad marketplace in the US, by virtue of which publishers can use audience marketplace to sell targeted audiences to advertisers. Using Roku’s first-party data and proprietary ad technology publishers can now advertise to target audience more effectively. The service has now few of the biggest names under …

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Netflix content chief names ‘peak TV’ an analog concept

According to Netflix content chief Ted Sarandos, it is an analog concept to believe that there are tons of original series across broadcast, pay-TV, and OTT platforms and not enough viewers for them. Peak TV as a concept entered into the realm of TV in 2014. Netflix is planning to spend $7 billion on content …

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Ghana based First Digital TV launches Live TV Streaming Apps using Muvi

First Digital TV, a popular Ghana based Digital Terrestrial Television Network has partnered with Muvi to launch its Live TV streaming apps for iOS and Android eco systems. First Digital TV have launched their Live TV streaming apps for iOS and Android powered by Muvi’s End-to-End Video Streaming Service along with Muvi’s Live Streaming Engine, …

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Verizon to introduce a new TV streaming service

Verizon CEO Lowell McAdam, recently confirmed that the company plans to launch an over-the-top TV streaming service later this year, possibly in July. Unlike its somewhat unpopular go90 streaming service that houses original content, Verizon’s upcoming service plans to offer viewers video streaming services with content like what’s offered a traditional cable package. Using content …

Hulu and Twitter launch their respective live video streaming services

Hulu’s live TV streaming service has been launched in beta in the U.S. which includes more than 50 live and on demand channels, priced at US$39.99 (€36.60) per month. Viewers that subscribe to this package also get Hulu’s existing $7.99 per month premium streaming service offering with limited commercials. The Live TV service price is …

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53% Europeans Stream their TVs: Report

A recent European survey states that majority of Europeans, aged 15-45 use internet at least once a week. 72% among those surveyed use internet to read latest news, 63% of them use it to stream music and 53% stream movies and TV series through various video streaming platforms. The survey also found out that nearly …

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Hulu turns free, Yahoo View to take over the ad-supported video platform

Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and will provide last 5 episodes of NBC, FOX and ABC. Hulu decides to focus on …

On-demand Cirkus buys The Driver

Cirkus, the ‘best of British’ on demand service, has added UK drama series The Driver to its line-up. Cirkus has acquired the SVOD rights to the BBC drama for the Nordic territories where its on-demand service is carried on the Com Hem and Boxer platforms in Sweden and TeliaSonera platform in Sweden and Finland. Looking to …

WOWOW bags Extant exclusive

Japanese pay TV provider has acquired exclusive local rights to CBS dramas Extant and Penny Dreadful. CBS Studios International sells Extant, a sci-fi starring actor Halle Berry and Showtime-Sky Atlantic co-production horror-drama Penny Dreadful on the global market.  CBSSI, which was funded in part by an exclusive US SVOD rights deal with Amazon Prime Instant Video, …

Vodafone to launch UK TV services

Mobile operator Vodafone announced plans to introduce TV services and residential broadband in UK next year. Vodafone already offers TV in five markets – Germany, Portugal, New Zealand Spain and the Netherlands – and now claims 9.6 million multi-screen, multi-platformTV customers across fibre, mobile and IPTV. Stop earning in pennies from CPM and Ad-based revenue model …

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