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Metrics and KPIs for Increasing User Engagement for OTT Apps 19 March 2021

  Time and again, user engagement has proved to be a key factor for determining a customer’s journey with an OTT app. With customer preferences going through constant changes, it becomes increasingly challenging for OTT apps to deliver unique experiences that keep users coming back. In the next few minutes, you will get to know …

Top 5 Features your Video Streaming Platform should Offer 15 February 2021

  With so many mushrooming video streaming services in the market, it often becomes a difficult choice to decide the appropriate video streaming platform for your business. From personalizing your online store to securing your valued content, here are the most prioritized features you would need to keep in mind while launching your video streaming …

Essential UX/UI Features for OTT Apps 21 January 2021

  The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …

Netflix is personalizing its graphic design for viewers 26 December 2017

Netflix is taking its platform personalization to the next level. According to a new post by the company, it customizes the artwork that viewers see for films and shows based on what they have viewed in the past. This means that based on their viewing habits, users will be able to see multiple permutations of …

Enabling Visual Designer to Customize Website Template 15 December 2017

If your OTT platform were a human, then developers build its structure, while designers wrap it in apparels and accessories. Perhaps the first thing that any user would get drawn towards on your streaming platform, is the look and feel of its User Interface (UI). Muvi provides a wide option of templates to select from …

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