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Limelight says OTT services are surging in popularity 19 July 2016

According to its latest State of Online Video report, 38.4 percent of those surveyed subscribe to 1 service, 18.8 percent subscribe to 2, and over 10 percent subscribe to 3 or more. Only 31.2 percent don’t have any OTT subscriptions. Compare those numbers to the May 2015, when 36.9 percent subscribed to 1 service, 14.0 …

17% of U.S. homes now access only OTT programming 19 July 2016

According to data from GfK’s 2016 Ownership and Trend Report, 17 percent of U.S. homes now access Video on Demand Services only, up from 15 percent last year. Additionally, 6 percent of homes use streaming services exclusively, up from 4 percent a year ago. “The fact that a statistically significant increase in broadcast-only reception occurred …

Global 4K set top box market size is expected to reach $3.65bn by 2024 06 July 2016

The global 4K set top box (STB) market size is expected to reach $3.65bn by 2024, according to a new report by Grand View Research. According to this research, increasing demand for UHD 4K video content and surging sales of compatible 4K TVs and display devices are expected to positively shape the ultra-high definition (UHD) …

SVOD most used by single independents (78%) 06 July 2016

While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report for Q4 2015 found that ‘on their own’ single millenials averaging 27 years of age …

43% say having TV-like quality for streaming videos is extremely important 05 July 2016

Today’s viewers get a large amount of their video from streaming services, and they expect the same video quality that they’re used to with television. Verizon Digital Media Services released a report yesterday showing that 43 percent say having TV-like quality every time they stream video is extremely important, and another 43 percent says it’s …

Global average connection speed grew by 23 percent compared to Q1 2015 05 July 2016

Akamai has released its State of the Internet Report for the first quarter of 2016, and the findings show briskly growing connection rates. The global average connection speed grew by 23 percent compared to Q1 2015, rising to a new high of 6.3Mbps. As in previous quarters, the District of Columbia enjoyed the strongest connectivity …

Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016

According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. prime-time broadband downstream traffic. The term “downstream” is simply an industry term referring to data …

OTT continues to vex TV 04 July 2016

The reign of pay-TV and television networks as the most stable, predictable and highest-margin segments of the US media industry is rapidly eroding, Moody’s Investors Service states in a new report. OTT services and digital ad platforms such as Netflix, Amazon Prime, Hulu, Facebook, Apple, YouTube and Sling TV are breaking down the long-standing practice …

Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016

According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed 50% of US-based audiences. Streaming video on-demand (SVOD) is now in the same number of …

Advertising-based VoD driving OTT growth 04 July 2016

Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that all of the increase in video consumption by consumers is going to non-linear online and …

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