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Limelight says OTT services are surging in popularity 19 July 2016
According to its latest State of Online Video report, 38.4 percent of those surveyed subscribe to 1 service, 18.8 percent subscribe to 2, and over 10 percent subscribe to 3 or more. Only 31.2 percent don’t have any OTT subscriptions. … Continue reading
17% of U.S. homes now access only OTT programming 19 July 2016
According to data from GfK’s 2016 Ownership and Trend Report, 17 percent of U.S. homes now access Video on Demand Services only, up from 15 percent last year. Additionally, 6 percent of homes use streaming services exclusively, up from 4 … Continue reading
Global 4K set top box market size is expected to reach $3.65bn by 2024 06 July 2016
The global 4K set top box (STB) market size is expected to reach $3.65bn by 2024, according to a new report by Grand View Research. According to this research, increasing demand for UHD 4K video content and surging sales of … Continue reading
SVOD most used by single independents (78%) 06 July 2016
While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report … Continue reading
43% say having TV-like quality for streaming videos is extremely important 05 July 2016
Today’s viewers get a large amount of their video from streaming services, and they expect the same video quality that they’re used to with television. Verizon Digital Media Services released a report yesterday showing that 43 percent say having TV-like … Continue reading
Global average connection speed grew by 23 percent compared to Q1 2015 05 July 2016
Akamai has released its State of the Internet Report for the first quarter of 2016, and the findings show briskly growing connection rates. The global average connection speed grew by 23 percent compared to Q1 2015, rising to a new … Continue reading
Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016
According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. … Continue reading
OTT continues to vex TV 04 July 2016
The reign of pay-TV and television networks as the most stable, predictable and highest-margin segments of the US media industry is rapidly eroding, Moody’s Investors Service states in a new report. OTT services and digital ad platforms such as Netflix, … Continue reading
Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Advertising-based VoD driving OTT growth 04 July 2016
Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that … Continue reading
