USA - Latest updates on USA
Verizon expands in Latin America eyeing OTT boom 22 August 2016
Verizon Digital Media has planned a huge expansion in Latin America witnessing the rise in demand of over-the-top OTT and VOD services. The point of presence Verizon has made in Latin America are Colombia (Medellín and Barranquilla), Brazil(Rio de Janeiro), Peru(Lima) and … Continue reading
LG launches a Live and video on demand platform – Channel Plus 22 August 2016
LG Electronics USA launches a new video on demand platform service named Channel Plus, for 2016 Smart TVs with an extensive roaster of premium on-demand and live streaming internet content. The service started rolling out from this month in USA featuring webOS 3.0 … Continue reading
OTT 4K content to attract 189 million unique users by 2021 17 August 2016
According to a recent finding from Juniper Research, 4K entertainment’s over-the-top adoption is likely to soar high in the coming years. The research states that 4K ultra HD OTT services will attract around 189 million unique users worldwide by 2021, which is … Continue reading
YouTube Kids to Reach Latin America 17 August 2016
Google is all set to take YouTube Kid’s video on demand service to more Spanish-speaking children in Latin America. The service was first tested in Argentina and Mexico, then was launched in Spain, recently in Colombia, and is soon set … Continue reading
One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading
Rio Olympics Live Streaming topped 1 billion minutes 12 August 2016
According a recent study by Nielsen, 2016 Rio Olympics managed to gather 1.05 billion minutes of live streaming, along with the NBC Sports app contributing a hit of 232%. The one billion threshold has never been crossed for Olympics in … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
Broadcasters to gain advantage with SVOD popularity 11 August 2016
According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services … Continue reading
Disney to launch an OTT service in collaboration with ESPN 11 August 2016
Walt Disney has announced launching its video streaming service catering sports niche by the end of this year. The VOD service is going to be ESPN branded and will not pull away from the ESPN cable TV network. Disney has … Continue reading
€754 million invested in digital advertising in Spain in 2016 09 August 2016
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
