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Streaming Enabled TV used by 56% of adults – IAB Study

In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point. A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults …

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Amazon’s NFL Thursday Night Football streaming win accelerates its live sports strategy

Amazon beat Twitter on a deal to obtain streaming rights for 10 of the NFL’s Thursday Night Football games for the 2017 season, which is indicative of how valuable the Company considers offering live sports. Amazon reportedly paid $50 million which is five times more than what Twitter paid last season. Facebook and YouTube were …

Sports Illustrated to launch Video Streaming Service

Sports Illustrated is expected to launch its video streaming service later this year. This is a step to capitalize on the momentum of its expanding video production unit that provides long and short-form sports programming. This follows its parent Time Inc’s second streaming offering after the launch of last year’s People and Entertainment Weekly Network. …

Facebook user to be worth more than a TV viewer soon

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

Hulu and Twitter launch their respective live video streaming services

Hulu’s live TV streaming service has been launched in beta in the U.S. which includes more than 50 live and on demand channels, priced at US$39.99 (€36.60) per month. Viewers that subscribe to this package also get Hulu’s existing $7.99 per month premium streaming service offering with limited commercials. The Live TV service price is …

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Research – Free trials often end up to Subscription

According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription. More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed to at least one trial service after the free period expired. While spending on transactional …

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Disney & ABC brings-in 160 stations to OTT

Disney along with ABC Television Group has inked a deal to bring in 160 stations including those owned by Sinclair Broadcast Group, The E.W. Scripps Company, Hearst Television and TEGNA Media, for its OTT Clearinghouse initiative. The majority of stations have now opted into one or more new internet-delivered programming services from DirecTV Now, Sony …

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OTT revenue up by 32% & PayTV declines

With several improvements in the cable sector, still overall pay television subscriptions declined in 2016 by 2 million, nearly double the numbers from the previous year while OTT services, on the other hand, is rising. According to a recent report, revenue for U.S. cable, satellite and telco TV access providers rose 3% in 2016 to $107.3 billion …

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Americans switching from regular TV monitor

According to a survey released Monday, only a quarter of Americans prefers to watch shows on regular TV monitors, a dramatic drop that reflects the increasing use of computers and smartphones for entertainment. The report from Accenture, a business strategy, and technology consulting firm, said the percentage of people surveyed online last fall in 26 countries …

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Only 4% of rural Americans exclusively subscribe to OTT video

82% of North American rural video consumers are still subscribing to traditional media, according to a recent survey. The number of rural homes that consume OTT video are remain at a modest 4 percent. The studies about massive cord cutting in the US are based on the fact that 80 percent of Americans SS, and less …

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