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Netflix leads US in usage and engagement

According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement on the per-household basis. YouTube and Amazon Video were recorded to have the second and …

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74% of U.S. homes have pay-TV, because it is bundled with broadband

According to a latest Deloitte survey, around three-fourth of U.S. consumers subscribe to traditional pay-TV services, and two-third of those homes do it because the online video products are bundled with their broadband service. The survey also found out that among teenagers – aged 14-19, labeled as “Generation Z”, only 18% think that television significantly …

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CDN market to grow by 20% in 2016

The global content delivery network (CDN) market is expected to grow at a year-on-year rate of 19.9 percent in 2016 and reach $5,898.9 million (€5,548.6m) mark in revenues. North America to be the largest CDN market, with total revenues in the region expected to grow at the rate of 21.3 percent in 2016. The existence …

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Online video ad views up by 24% in 2016

According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth. Global events such as the Rio 2016 Olympics and the US elections …

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Native display ads to spike up by a third in 2017

According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) of all display ad spending in the US. The growth is fueled by the increasing …

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US viewers “strongly prefer” a la carte

Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching. Some 53% of those who surveyed in the US preferred a “pure a la carte approach”, while only 38% said they …

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One in Eight US homes now have broadband but no Cable

According to a recent study on cord-cutting by SNL Kagan, 13% of US homes, or one in eight, are equipped with broadband connections but do not subscribe to a traditional multi-channel video bundle. The total number of such homes has reached 15.4 million in the last year, up 2 million from 2015. The trend accelerated in the fourth …

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North America Pay-TV subs to fall by 10 million 2012-2022

According to a Digital TV Research, the US and Canadian Pay TV markets are set to headwinds as the industry is hit by subscribers dropping services and a rise in on-pay homes. The research stated that Pay TV subs in North America will fall by 10 million from 112 million in the peak year of 2012 to …

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US uses social media for TV discovery – Deloitte Survey

According to Deloitte’s 11th Digital Democracy Survey, almost half (49 %) of US consumers and nearly 60 % of generation Z, millennials and Generation X subscribe to at least one paid video streaming platform. However the survey notes that despite the growth of paid video streaming services, US consumers spend more time streaming video via free …

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20% US pay-TV subs are dissatisfied with their service

According to a recent Parks Associates research, 20 % of US pay-TV subscribers say that they are dissatisfied with their pay-TV service, representing a 100 % increase since early 2013. One other report stataed that one third of pay TV subscribers are very satisfied with their service, a drop of 57 % who indicated very high satisfaction levels in 2013. …

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