USA - Latest updates on USA
Americans switching from regular TV monitor 25 April 2017
According to a survey released Monday, only a quarter of Americans prefers to watch shows on regular TV monitors, a dramatic drop that reflects the increasing use of computers and smartphones for entertainment. The report from Accenture, a business strategy, and … Continue reading
Only 4% of rural Americans exclusively subscribe to OTT video 17 April 2017
82% of North American rural video consumers are still subscribing to traditional media, according to a recent survey. The number of rural homes that consume OTT video are remain at a modest 4 percent. The studies about massive cord cutting in … Continue reading
Netflix leads US in usage and engagement 13 April 2017
According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement … Continue reading
74% of U.S. homes have pay-TV, because it is bundled with broadband 11 April 2017
According to a latest Deloitte survey, around three-fourth of U.S. consumers subscribe to traditional pay-TV services, and two-third of those homes do it because the online video products are bundled with their broadband service. The survey also found out that … Continue reading
CDN market to grow by 20% in 2016 11 April 2017
The global content delivery network (CDN) market is expected to grow at a year-on-year rate of 19.9 percent in 2016 and reach $5,898.9 million (€5,548.6m) mark in revenues. North America to be the largest CDN market, with total revenues in … Continue reading
Online video ad views up by 24% in 2016 10 April 2017
According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive … Continue reading
Native display ads to spike up by a third in 2017 10 April 2017
According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) … Continue reading
US viewers “strongly prefer” a la carte 05 April 2017
Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching. Some 53% of those who surveyed … Continue reading
One in Eight US homes now have broadband but no Cable 03 April 2017
According to a recent study on cord-cutting by SNL Kagan, 13% of US homes, or one in eight, are equipped with broadband connections but do not subscribe to a traditional multi-channel video bundle. The total number of such homes has reached 15.4 million … Continue reading
North America Pay-TV subs to fall by 10 million 2012-2022 28 March 2017
According to a Digital TV Research, the US and Canadian Pay TV markets are set to headwinds as the industry is hit by subscribers dropping services and a rise in on-pay homes. The research stated that Pay TV subs in North … Continue reading
