USA - Latest updates on USA
US uses social media for TV discovery – Deloitte Survey 27 March 2017
According to Deloitte’s 11th Digital Democracy Survey, almost half (49 %) of US consumers and nearly 60 % of generation Z, millennials and Generation X subscribe to at least one paid video streaming platform. However the survey notes that despite the … Continue reading
20% US pay-TV subs are dissatisfied with their service 21 March 2017
According to a recent Parks Associates research, 20 % of US pay-TV subscribers say that they are dissatisfied with their pay-TV service, representing a 100 % increase since early 2013. One other report stataed that one third of pay TV subscribers are … Continue reading
US pay-TV sheds 795K subs in 2016 21 March 2017
According to a recent study by the Leichtman Research Group (LRG), the largest pay-TV providers in the US, which represent about 95 % of the market have lost about 795,000 net video subscribers in the year 2016, as compared to a pro … Continue reading
China to dominate 4K and 8K TV shipments by 2020 20 March 2017
Even though Japanese makers are aggressively switching to 4K TV ranges, China will continue to dominate the market by 42% of all TVs in 2017 with 4K shipments, says a recent IHS Markit research. The analysts calculate that in 2016, more than 25 … Continue reading
More Than Half of Americans subscribe to Netflix 20 March 2017
According to a recent Leichtman Research Group (LRG) research, Netflix has reached its penetration milestone in the home country. According to the research, some 82% of households in the United States either have Netflix, a DVR, or video-on-demand (VOD) service from a … Continue reading
US ‘cord nils’ tripled to 22% in last five years 17 March 2017
According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US … Continue reading
Millennials are a Distracted Audience – says Nielsen 16 March 2017
Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on … Continue reading
Netflix And Hulu to Arrive on Nintendo Switch 14 March 2017
The recently launched Nintendo Switch did not come with any video streaming service at the time of its launch. However, in a recent interview with The Washington Post Nitendo America’s president Reggie Fils-Aime stated that these services are on the horizon … Continue reading
Netflix usage in USA tops the DVR ownership 09 March 2017
According to Leichtman Research, USA adults now report having Netflix in their homes than a DVR, for the very first time. According to the study, 54% US adults have Netflix, while some 53% have a DVR. In comparison, Netflix usage stood at … Continue reading
British Streaming Service BritBox launches in U.S. 09 March 2017
BBC Worldwide has announced the launch of its subscription based OTT service – BritBox into the U.S. The service offers a large collection of British television series for U.S. users, many for the first time, at a monthly subscription cost of … Continue reading
