USA - Latest updates on USA

Amazon launches Bollywood SVOD in the U.S. 07 March 2017

Amazon channels recently announced launching a new SVOD called Heera – a curated Bollywood (Indian movies and TV series) collection for the U.S. audience. The new service will be available for 7 days free trial and will be charged at $5 … Continue reading

YouTube to launch paid TV on-demand Service 02 March 2017

Targeting cord cutters, the Google owned video platform is now all set to take on the OTT platforms like Netflix and Hulu and launch a subscription video on demand service – YouTube TV offering a collection of on-demand TV channels. … Continue reading

Advertising dollars to shift towards mobile video 27 February 2017

Mobile video is gearing up and even passing PC viewing swiftly. According to a recent report, Two-thirds of US consumers watch mobile video on a daily basis and looking at this shift, advertisers are preparing to shift ad dollars in response. According … Continue reading

HBO Now Passes 2 Million US Subs 14 February 2017

HBO has reportedly passed over 2 million household subscribers for its over the top service HBO Now in the US. According to the parent company Time Warner, “HBO is just as focused on reaching consumers abroad, with over-the-top lunches in Spain, … Continue reading

Video Streamers in US prefer Mobile devices 09 February 2017

According to a recent research by  PayPal and SuperData Research, some three quarters ( 75%) of consumers pay for video streaming services as compared to 41% who buy downloads. The research also finds out that more than half ( 58%) of consumers watch … Continue reading

Walter Presents to launch SVOD in the US 02 February 2017

Walter Presents, a curated SVOD video streaming service specializing in offering ad free foreign language dramas, to reportedly launch in the US at $6.99 per month starting this March. The service is available on web platforms for now through WalterPresents.com. Walter Presents … Continue reading

16% plan to watch Super Bowl 2017 via Online Streaming 01 February 2017

According to a recent survey on Super Bowl 2017 viewing habits by MGID, TV wins as most americans prefer watching it via, with mere 2% saying they’ll watch the games using mobile phone. Some 16% of US fans are planning to … Continue reading

Connected TVs are now in 74% of US broadband homes 01 February 2017

According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of … Continue reading

64% of Americans are unaware of what is 4K 25 January 2017

Based on a recent survey by Snell Advanced Media (SAM), despite the broadcasters pressure to invest in 4K technology, some 64 % of Americans still don’t know what 4K is. The survey also found out that Millennials are most likely to know what … Continue reading

Netflix is now ‘indispensable’ for many US viewers – Report 19 January 2017

According to the Hub Entertainment Research’s new ‘Branding of TV’ report, Netflix is the new TV brand that has viewers are most reluctant to give up. When surveyed on which TV channel would they prefer if they could only have … Continue reading