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Pandora to help shows monetize via ‘podcast genome project’

After launching a competition to Apple Music last spring, Pandora is all set to build a massive podcast catalog called “podcast genome project” that would help podcasters monetize shows more easily. Talking to Variety, Pandora Internet Radio CEO Roger Lynch said that the company is working on a deep integration of podcasts that will allow …

Fox TV to replicate YouTube’s 6 second ad model

Unskippable 6 second ads like the format adopted by YouTube are to be followed by the Fox Networks Group.The ads will first be seen on Fox’s video streaming apps and gradually on linear TV, according to Variety. For the first time, a broadcaster has adopted this ad format according to Fox Networks. Read More

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