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Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting detailed information on what display ads are, and its benefits.   What are Display Ads? …

What Features to Look out for in a Video Ad Server? 18 June 2020

  Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the right video ad server for both small-scale and enterprise businesses. Well, we are here to …

How to Choose the Best Video Container Format for Live Streaming 10 June 2020

  If you believe in the power of live streaming to grow your business and are wondering which video format would work best for broadcasting your next live event, you have come to the right place. This blog will help you choose the right video format for seamless live video streaming of your live event …

Tips & Tricks for Live Streaming to a Remote Audience 04 June 2020

  Live Streaming has now become a major player across all industries from online education, games, IT, healthcare to logistics. The post-pandemic world has forced employees to communicate and work remotely keeping in mind social distancing norms.   As everyone is in a hurry to reach their audience online through live streaming, the quality of …

Google Gears up for Launching its Streaming Device 28 May 2020

  With the global pandemic on the rise, streaming statistics have hit its highest with Netflix recording a massive 47% increase in subscriber sign-ups. COVID-19 has helped proliferate the business of subscription revenues like OTT video, online gaming, and digital media. The answer is simple-  Consumers under lockdown are scouting for quality content while at …

Simulcasting : The Ultimate Guide to Live Stream to Multiple Destinations 14 May 2020

  Wanna get more engagement with your live streams? Well, I’m sure you have tried a million ways to get more traction from your popular live videos, but still, it doesn’t fetch as much traffic as you would ideally want. Solution? Simulcasting– yes, you heard that right! In this blog, we are going to give you …

The Impact of COVID-19 on Pay TV & Online Streaming Industry 30 April 2020

  The global pandemic has possibly hit every major industry from IT to logistics. Individuals across the globe have started to adapt to remote working and isolation. With the entire world under lockdown, people are resorting to online streaming for entertainment. In this article, I am going to examine the direct impact of COVID-19 on …

How to Maintain Internal Communications While Working Remotely? 21 April 2020

  The rapid spread of the coronavirus across the globe has caused many organizations to resort to working remotely for the health and safety of employees. The sudden shift in work culture creates a set of new challenges for colleagues in keeping up with internal communications. So, to maintain active collaboration and easy communication flow …

Eros International partners with STX Entertainment to launch an OTT platform 21 April 2020

  Eros International and STX Entertainment enter into partnership for creating an independent content and distribution company. The agreement enables both the partners to have unique positions and global reach in the United States, China, and India. STX Entertainment, which is a fully-integrated global media brand, specializes in the production, marketing and distribution of multimedia, …

Adaptive Bitrate Vs Multi-bitrate Streaming – What’s the Difference? 16 April 2020

  “What is ABR?’’, “How is ABR different from multi-bitrate streaming?’’ – These are questions that often lead to answers filled with technical jargon like ‘codec’, ‘streaming protocols’, etc. In this blog, we are NOT going to do that. We are going to explain in very simple language the definition of both adaptive streaming and …

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