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Social Media Video Marketing: Detailed Guide 28 June 2021

  We have entered an era where viewers spend hours consuming video on Snapchat, TikTok, Instagram, YouTube, Twitter, Facebook and more.  Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. So, you can see that creating and posting videos on social …

What is a Digital Asset Management System and Why Enterprises Need Them 15 June 2021

  In today’s age, the need for enterprises to store, manage and deliver with rich media across various devices and platforms has become a necessity. Needless to say, managing an ever-growing volume of media assets for all channels is a daunting challenge because businesses must transform each and every asset into the correct format for …

5 Best SEO Practices for OTT Platforms 05 May 2021

  Keeping up with the trends that your viewers follow is of crucial importance to OTT platform owners. You may have an excellent video library but, how do you ensure that your audience is able to find your platform easily and watch those videos? Here’s where the importance of SEO practices comes in. From the …

6 Types of Videos Any Business Can Use 16 April 2021

  There’s a video for everything- be it looking out for the best pair of hiking shoes or searching for the most pocket-friendly cloud streaming server for your video business. Well, when it comes to creating and uploading videos on your streaming website, we know the task can be overwhelming! In this blog, we will …

Shoppable Video: The New Way of Driving Revenue in eCommerce 06 April 2021

  Nothing creates a more enhancing in-shopping experience for online shoppers than shoppable videos! This is the reason why video ecommerce is trending at a raging speed. Findings of a recent survey has shown that online retailers featuring video on their sites help boost their customer browsing time by 340%. As brands become increasingly aware …

Infographic: A Peek into the Future of OTT Market in LATAM regions. 15 February 2021

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list. The revenues from entire LATAM OTT services are expected to grow double from US …

What is Encrypted Video Streaming & How it Works? 03 February 2021

  For enterprises, video security is the foremost thing. Nearly 83% of enterprises cite video security as the primary influencer in their purchase decision. Therefore, video streaming services spend millions in R&D to protect content during incoming and outgoing streams, and the latest technology to grace the enterprise video security space is Advanced Encryption Standard(AES).  …

How to Integrate Google Analytics to your Website: A Detailed Guide 27 January 2021

  Hello folks! We are back with another interesting Whiteboard Wednesday blog to sharpen your streaming skills. In today’s blog, you will be getting a closer look at the process of integrating Google Analytics to your streaming website for making it easier to track your engagement rate, visitors on your site, etc.   So, let’s …

Essential UX/UI Features for OTT Apps 21 January 2021

  The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …

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