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A Fifth of Millennials buy after Watching a Video Ad 14 November 2016

A resent research had found out that 20% of millennials are more likely to buy  a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like … Continue reading

Retailers reap the benefits of live streaming 28 March 2016

Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played … Continue reading

6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your … Continue reading

Choosing The Right Ad Network For Your Online Video Business 13 August 2015

  Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site … Continue reading

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate 01 July 2015

  Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report … Continue reading