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YouTube to ditch 30-second Unskippable Ads 22 February 2017

YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018. According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data …

A Fifth of Millennials buy after Watching a Video Ad 14 November 2016

A resent research had found out that 20% of millennials are more likely to buy  a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like video ads that are informative and to the point. More than 30% of those surveyed …

Consumers Prefer AVOD than SVOD: Research 07 October 2016

According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit …

Morning Ads are more Receptive: Says Study 06 October 2016

According to a new YuMe Publisher’s Guide, Online video ads show high level of receptivity during the early morning broadcast than that of evening prime time ads. Traditionally, evenings were noted as the optimal time for video ad views, but the study shows the receptivity is high by 59 points in the morning than that of 45 …

Digital Video Content to generate $121 Billion by 2020 Globally 28 September 2016

According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020. According to marketers, video content …

Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study 28 September 2016

With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states that Live videos connect to viewer’s emotions and thus, draw in more involvement than any …

92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience can be improved by providing shorter, better targeted and more interactive ads. The study suggested that …

Snapchat to make $1 billion ad revenues by 2017 08 September 2016

Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million next year. The report also predicted that Snapchat’s ad revenues will climb by 155% year on …

CBS launches an Ad free OTT service 02 September 2016

CBS has realized that viewers don’t like watching Ads, specially when they have already paid to watch an OTT video streaming service. And thus the network is stripping off the ads from all its platforms for viewers who are willing to pay 40% more. The new plan is going to cost $9.99, whihc is $4 more …

Twitter will share Ad Revenues with Video Creators 02 September 2016

In order to boost the usage of the platform, twitter is planning to share a part of its Ad revenues with the video content creators. Twitter also has a keen eye on the competition and plans to share up to 70% of revenues, competing with Facebook and YouTube. Twitter has jumped into the Video Streaming space …

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