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€754 million invested in digital advertising in Spain in 2016

According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile …

Muvi Studio Adds Out-Of-The-Box Support for “Video Ads (AVOD)”

  Muvi Studio is proud to announce that it’s HTML5 Video Player now supports Video Ads (AVOD) out-of-the-box! Video Advertising is growing at a breathtaking pace and undoubtedly, that customers and businesses are looking at expediting more and monetization routesfor their video content based on Video Ads. Prior to this, Muvi Studio’s HTML5 Video Player …

Microsoft-AOL Deal Affirms Verizon’s Interest In Cross-Platform Media

  While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. An early Huffington Post exec said Verizon will needed to treat the media group like …

Moving On From Traditional Video Advertisement

Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has been operating on the CPM metric based advertising platform, selling out content inventories for a …

Google to roll out revolutionary TV ad-tracking program

Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future. In the next few weeks Google will roll out a small but revolutionary TV ad-tracking program, tipped early today at Adweek. Google’s new program …

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