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Ad supported platform YouTube Originals goes live in India

Google owned video streaming platform, YouTube is all set to bring its YouTube Originals to India. The India Originals will be YouTube’s ad-supported video platform. But on later stage, an ad-free subscription service, YouTube Premium might get launched. The recent rise of online streaming platforms such as Amazon, Hotstar and Netflix, among Indian audiences have …

Flipkart partners with Hotstar for an online ad platform

India’s largest online retailer, Flipkart has struck a strategic alliance with online video streaming service Hotstar for launching a video advertisement platform. This alliance is aimed at creating more revenue from the rising video advertising business. The new video ad platform, Shopper Audience Network, will enable brands to target consumers through personalized video ads on …

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