Video Advertising Bureau - Latest updates on Video Advertising Bureau
OTT TV Ad Prices should be hiked – IAB 29 November 2017
In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which … Continue reading
TV Viewing beats Smartphone and Desktop 04 November 2016
According to a recent research from the Video Advertising Bureau (VAB), TV viewing of the video streaming services beats viewing on smartphones nine to one. The research also found that desktop viewing also beats smartphones, seven to one. the research stated that … Continue reading
