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OTT TV Ad Prices should be hiked – IAB

In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which discusses TV and OTT advertisement. According to her, OTT TV ads should be priced higher …

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TV Viewing beats Smartphone and Desktop

According to a recent research from the Video Advertising Bureau (VAB), TV viewing of the video streaming services beats viewing on smartphones nine to one. The research also found that desktop viewing also beats smartphones, seven to one. the research stated that still 89% of viewing occurs on connect smart TVs. with eight out of ten minutes …

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